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Projects01

E-commerce Platform

OldSocks

A modern commerce platform that enabled an Instagram-first boutique menswear brand to move into e-commerce without losing its digital identity.

Role
Solo Developer
Period
2025
Focus
Serving high-quality product videos fast through a custom VPS media service and Cloudflare cache.

01 / Problem

What needed solving?

The brand wanted its own e-commerce site without sacrificing the premium look and high-quality product storytelling it had built on Instagram. Off-the-shelf store templates fell short of carrying that identity to the web.

02 / Approach

Building the product as a whole.

I built a minimal interface that preserves the Instagram feel, using high-quality hover videos on the product cards. As the media volume grew, I migrated from Cloudinary to a custom VPS media service and accelerated delivery with Cloudflare cache.

03 / Technical architecture

The system's layers

  1. 01

    Storefront

    A minimal, mobile-friendly store experience built with React and Tailwind CSS.

  2. 02

    Commerce API

    Product, category, campaign, and store data served by an Express.js REST API on MongoDB.

  3. 03

    Media delivery

    Media files stored on a VPS and distributed through Nginx and Cloudflare cache.

04 / Product scope

Key features

  • 01

    High-quality product videos that play on hover

  • 02

    Minimal interface that preserves the brand's Instagram identity

  • 03

    Product, category, and campaign management

  • 04

    Custom hero and media management

  • 05

    Mobile-friendly shopping experience

  • 06

    VPS-based media maintenance tools

05 / Stack

The tools used for this work.

Interface

OldSocks homepage hero section
The brand's premium, minimal storefront.
Video-enabled OldSocks product cards
The high-quality video experience triggered on hover in the product cards.
OldSocks store product listing
Clean product discovery and a mobile-friendly store grid.
OldSocks product detail page
A detail screen that brings product media and the purchase flow together.
OldSocks product management panel
The admin area where products are managed without writing code.
OldSocks media maintenance screen
Maintenance tools that manage the store's media on the VPS.

Result

What changed?

The standout quality of the finished product was its clean, fluid user experience. The project is now archived on GitHub.